People hate ads. But they love a great story.
The most successful practices position themselves as thought leaders by publishing purposeful, strategic content. They share thoughtful messages that hit their audiences right in the feels. And they definitely don’t wing it. If you’re running into roadblocks creating videos your target audience really enjoys, it might be for one of these reasons:
Creating engaging content sounds straightforward enough… until you actually try it.
Sure, you’ve heard that content marketing is the preferred (and more effective) alternative to standing on Rodeo Drive and yelling through a bullhorn — but HOW the whole content marketing ecosystem is supposed to work is still a mystery.
You know that spot-on content can help your business reap enormous rewards, and you’re here for those results. As soon as someone tells you how to do it right.
Your current content strategy isn’t cutting it.
If we’re being generous, your video strategy is less than comprehensive. And if we’re being honest, your “strategy” is actually just your receptionist using their four-year-old iPhone to record short, random clips for Instagram. Shockingly, this approach doesn’t work for most practices.
You know better than anyone that if you want impressive results, it’s worth hiring specialists.
Anything with your brand on it needs to be good. Like booze-filled Belgian-chocolate-good.
We’re guessing you’d like to avoid publishing sloppy, uncomposed imaging accompanied by audio that sounds like it was recorded inside the Lincoln Tunnel. Yes?
The better your videos, the more trust you build with your discerning clientele. And the more they return to your practice, refer you to friends, and rave about you online.
Tell your front desk staff they can go back to filing. * We’ve got this.
We’ll help you create stunning, attention-grabbing content for your social media platforms, digital marketing campaigns and website. Our team includes creatives from industry giants like Disney and Netflix — and everything we make is custom-built to help you grow your brand and attract more patients.
- Or, and this is just an idea, let us help you bring your administrative systems into the 21st century
What turns videos from skippable to unmissable?
Hollywood-style content production
We’ll work with you to create beautifully produced content worthy of the big screen, that attracts and retains the selective clientele you serve.
Real emotional connection
Your video content needs to tap into your patient’s deepest desires, show them you understand, and make them believe you can give them what they’re looking for.
Strategic storytelling
The best marketing is simple stories, told well. Our creative team is full of master storytellers who know how to mesmerize your audience with gripping narratives, sharp messaging, and lifelike visual elements.
No cookie-cutter content here
Part of what makes our work so effective is that we base your practice’s content strategy on intensive customer research. We spend time getting to know your practice, your offers, and your clientele so that everything we create together feels authentic to both you and your audience.
MD Logica works exclusively with growth-oriented medical aesthetics practices.
Don’t hand off your online presence to a “One Size Fits All” agency that’s also juggling clients in 18 other industries. Work with the folks who specialize in your field (that’s us).
Here’s how we help you create magnetic content:
Done-for-you model
Our work together spans creative strategy AND execution — including all recording, editing, and optimization of each video. Your team won’t have to lift a finger (unless they’re pointing to your latest video and saying, “Wow, that’s really good”).
One-time video marketing audit
We’ll analyze your current video assets and give you honest, constructive feedback. We’ll also recommend action steps to optimize your conversion rates, so you can turn more site visitors into patient consultations.
Hollywood-quality production
Along with advising on your overall content strategy, we’ve got the experience and equipment to create compelling hero videos for your website and social media channels. We can film over the span of a few days (we’ll bring in lights, drones, the whole shebang!), or even follow a patient before, during and after a procedure to document the entire process.
Ongoing consulting
Continuous growth requires support from someone who knows exactly what you’re struggling with and has the resources to help you. Our team provides the help you need when you need it. You’ll have expert business and marketing mentors at your disposal.
Frequently asked questions
Ready for your close-up? Apply to work with us.
We work with a limited number of growth-oriented medical aesthetics practices at one time to ensure we can always give an incredible level of client service. If you’re interested in working with our team, hit the button below to schedule a chat.
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If you're ready to take your practice to the next level of success, we'd love to connect.
Beverly Hills, CA 90210